Articles

Search Engine Ranking

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords - the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you visit Google and type in "link:" (without the quotations) followed by your site address (no space after the colon), you will be shown the sites that are linked to your site as per Google. Example link:www.yoursite.com. Note that searching link:yoursite.com will return different results than searching link:www.yoursite.com . To find your site's link popularity on other search engines search the phrase "free link popularity check" and try one of the many link popularity tools available on the Web.

If you find that there aren't many sites linked to yours, or that the sites that are linked have low search engine rankings, you need to start promotion campaign. Filling blogs / wwwboards / message boards with your articles and link is one of the best ways. It directs more quality traffic to your website.

We automated this process - filling hundreds of blogs is like a one button click with our product - Blogs Auto Filler. Use Blogs Auto Filler and save your time and money!

Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.

Ways to set links to your site.

Links lead to clicks onto your website and help to improve your search engine rankings. So, it is very important to have links on the other sites. But what if you do not wish, on the other turn, to set links of the other pages on your web site? Is there any way to do so?

First of all you can buy links. But you are dependant on those site owners...

There still is another, better, way. Set fake referrals. Why fake? Because you do not need to set any links on your web site. But you can set fake links and your site will be visible as referral on the other sites. You know, there are many sites that publish there referrals. And the link to your own site will be published there many times.

So, how to set those fake referrals? Very easy - using Oksima's product 'Fake Referrals'. This software allows to set your pages' URL, find URL of the sites which publish referrals and set those referrals. Just in one click. Very easy. And quick. And workable. There is also a schedule, which can start program automatically and regularly set referrals (fake referrals).

Smart way to increase traffic.

It is very important to know where your traffic to your Web site is coming from. Is it through a Search Engine, or through the promotion of your URL in an ad or a newsletter?

This information will give you another clue as to your visitors' mindsets when they arrive to read your Web site's content. Why? Because "ad traffic" is tougher to persuade than customers who arrive via Search Engines.

Why? Why is ad traffic tougher? Because if people find you via an ad, they know they've been "pitched." And they know another pitch is coming. So they feel that you are using their time. But if they find you via Search Engines, that's another story...
They were looking for you! They found you via a keyword search, so they are targeted. Search Engines are, by far, the #1 way that surfers find Web sites. If they cannot find your site, it does not exist.

One more important point...
Finding a site through a Search Engine is more credible than visiting a site due to advertising. It is the offline equivalent of reading editorial content in a newspaper, as opposed to an ad.
So, how to tell Search Engine about your site? How to make it indexed? One of the very workable and easy way - to write articles - get published. Write articles for publication on other websites. The author profile will link to your site. And the Search Engine will find this link and index. The search Engine will know about you.

But where to post? It may take a long term, - you can say. There also is an easy way. Make this process automatic. All that you need - the software (Blogs AutoFiller). Using this program you can post hundreds of articles after one click (the sites where to post can be found by the program).
Just write those articles, save them in the base of the program, write search phrase and click 'Start'.

Why this software is the best for you? You can easy make your site searchable by search engines saving your own time. Make your site indexed by Search Engines and invite people to visit your site. I use this software myself and : How did you come to this site? I think you found it in the Search Engine ;). As many other people do. Hope you find it useful and will come again.

Fresh look at site design.

The designers think first of all about good-looking, pretty pages. But have you ever thought about design from the point of promotion? How does design influence on web popularity?

It is really very important. You can have a good-looking site, but what is a profit if people do not know about it?

Here are some advices how to combine design and promotion.

1 - do not use Flash intos and Flash-written sites. The search engines look for plain text, they cannot recognize what is flash movie about.

2 - frames. You should only really use frames if you honestly feel they will improve your site. If, for example, you intend to use frames for navigation, then why not think about using a navigation bar instead. If you decided to use frames, provide also non-frame version.

3 - META tags. Do not forget to write meta-tags. You write the site not only for people, but for machines also. If you wish to have visitors, you should write machine-friendly site. So use different META keywords and META title on the pages of your site. Very important: those tags should reflect the content of the page. Very good if they repeat several times on the page.

4 - Page names. Give the names to your site pages like the keywords. That also helps to boost rankings.

5 - Images. Try not to use much graphics on the pages, but if you use it, do not forget about ALT tag. Write there your keywords.

6 - Keep Outgoing Links Off Of Your Page To a Minimum. Here's why: You want the search engine spiders to follow all the links on your homepage that lead to other pages within your site. The idea being that your entire site gets indexed and listed. However some people mistakenly put links that lead outside of their site on their main page. The danger here is that the search engine spider will hit one of these external outgoing links and leave your site before it's finished indexing your complete web.

7 - Place style sheet and java script code in an external file and NOT on your actual web page. The less code that precedes the main body text of your page containing your keyword phrases the better.

8 - Test your site look in different browsers. You may see there some mistake. And the most important thing - to attract visitors you should provide them really important and useful information. They do not look for good design (but this is important to), they need information. Give it and they will come back! Good luck!